The thirty-five event British Champions Series will kick off on 30 April 2011 with the Newmarket Rowley Mile. This year, however, there will be a massive change in regard to purses, as a two year contract has been signed with Qatar International Investment & Projects Development Holding Co. to sponsor the series. This is set to have a historical impact on British horse racing. British Champions Day will also be a landmark experience, with three million pounds in prize money being made available.

