Cartier Jewelers established the Cartier Racing Awards in 1991, and it has become one of the most prestigious award events in Britain. They are awarded to horses in the European horse racing industry and winners of the eight awards are chosen through a voting process. Loyal readers of the newspapers Daily Telegraph and the Racing Post are able to cast votes, as well as journalists who cover horse racing. Together the votes are counted to select the winners. On Tuesday evening, 16 November 2010, three hundred and fifty guests arrived for the awards, among them were celebrity race horse owners such as Lord Lloyd Webber and Liz Hurley.

