Taking place at Ascot on 15 October 2011, the QIPCO British Champions Day is promoted as "Britain’s Richest Ever Raceday" and looks set to become a highlight on the British horseracing calendar of events. Launched on Saturday 30 April at Newmarket's Rowley Mile racecourse, the QIPCO is a new British horseracing series comprising of five championship categories – Sprint, Mile, Middle Distance, Long Distance, and Fillies & Mares. Featuring seven of the top races within the individual categories, the 28-day series aims to bring together some of the world's finest racehorses, their jockeys and trainers at leading British racecourses –Ascot, Epsom Downs, Doncaster, Goodwood, Newbury, Haydock Park and Newmarket.

