There's nothing like a day at The Races

The new television campaign for Thoroughbred Racing South Australia captures the glamour and excitement of a day at The Races across the state. It take viewers on a journey across South Australia from the beach to the vineyards, and the city to the outback, and sets the scene for what family and friends can experience during a day at The Races. It forms a link between tourism and racing and brings to life the print and outdoor campaign developed during the first phase of the new umbrella brand, 'There's nothing like a day at The Races' created in 2009 by local agency KWP! Award-winning Adelaide visual effects and animation studio Resin was bought in to transform the print advertising concept into moving pictures for television


Tags: TVC, television, commercial, There's nothing like, Races, South, Australia, Thoroughbred, Racing, Horse, Horse racing, Resin, Adelaide, kwp!, kwp


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