New Logo for a New Start

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The closing of the Great Lakes Downs Racecourse last year sent shock waves throughout Michigan and was seen as a horrific loss by horse racing enthusiasts. Fortunately Jerry Campbell and his wife, owners of Post-It Stables, put forward the proposal of the Pinnacle Racecourse Project, to replace the old racecourse. The proposal was accepted and the track is now almost ready to host its first racing season. As the only horse racing facility in Michigan for thoroughbred racing, it carries a big responsibility and so far everything is looking great.

With the track’s first horse racing season kicking off on 18 July 2008, the Pinnacle Racecourse recruited Cornett Integrated Marketing Solutions to design their new logo, as Cornett has been involved in the designing of branding for Turfway Park, Ellis Park Racecourse and Keeneland Racecourse. The new logo will signify a new beginning for the horse racing industry in Michigan, and it will be seen on all the Pinnacle Racecourse advertising, souvenirs, programs, uniforms and signage. It has been designed to project the commitment of the racecourse to provide long term horse racing events and activities for the entire family to enjoy and to cement its status has an establishment that is determined to remain Michigan’s horse racing facility for years to come.

For the opening of the racing season, the Pinnacle Racecourse has sixty-three scheduled races and the dirt track will be complete to accommodate racing. Temporary seats and a corporate pavilion will be available to spectators while the grandstand is being completed and there will be approximately six to eight hundred stables ready for the influx of horses to the racecourse. On completion for the 2009 racing season, the racecourse will boast a three story clubhouse that will be home to the private boxes, grandstand, patio, horse stalls, jockey quarters, corporate pavilion and barns. In addition to the dirt track, a turf track will also be designed and constructed, giving the racecourse more racing options. Much effort is also being put into the adjoining land, where the Pinnacle Project is developing retail and business centers, as well as picnic areas and facilities where tour groups and schools can learn about horses, horse racing and the care of horses in general. It is hoped that the project will not only mark a new beginning for Michigan horse racing, but become an attraction where families can enjoy a day together while being able to watch live horse racing. The multi-million dollar project has breathed new life into racing in the state. With new developments, logo and facilities, everyone is waiting in anticipation to catch their first glimpse of the Pinnacle Racecourse.